TY  - BOOK
AU  - Ghorbani, Ali
TI  - Market research methodologies : multi-method and qualitative approaches
SN  - 9781466663718
AV  - HF 5415.2 M346 2015 
PY  - 2015///
CY  - Hershey PA : 
PB  - Business Science Reference, 
KW  - Qualitative research -- Methodology
KW  - Consumers -- Research -- Methodology
KW  - Market research -- Methodology
ER  -