TY  - BOOK
AU  - Schmitt,Bernd
AU  - Lee,Leonard
TI  - The psychology of the Asian consumer
SN  - 9780765646477
AV  - HF 5415.33.A78  P79 2015
PY  - 2015///
CY  - New York : 
PB  - Routledge, 
KW  - Marketing
KW  - Cross-cultural studies
KW  - Marketing research
KW  - Asia
KW  - Consumer behavior
ER  -