TY  - BOOK
AU  - James,Melanie
TI  - Positioning theory and strategic communication : : a new approach to public relations research and practice 
SN  - 9780415532621
AV  - HD 59  J36P 2014
PY  - 2014///
CY  - New York : 
PB  - Routledge, 
KW  - Public relations
ER  -