TY  - BOOK
AU  - กอสลาร์, อเล็กซ์
TI  - Brand in black มุมมองด้านการสร้างแบรนด์: อเล็กซ์ กอสลาร์
SN  - 9786167432113
AV  - HD 69.B7 ก365บ 2554
PY  - 2554///
CY  - กรุงเทพฯ
PB  - BrandAge Books
KW  - ชื่อตราผลิตภัณฑ์
KW  - เครื่องหมายการค้า
KW  - การสร้างชื่อตราผลิตภัณฑ์
N1  - Have you got it in your blood? -- The most revered and feared brands in the world BANKS -- The soft spot of the hardware -- Damaging a brand's reputation -- How low can you get? -- How brands survive in troubled times? -- The three musketeers -- The copy cat -- Just wait a minute -- Essential branding -- Is Thailand ready for the export battle? -- Liar, liar pants on fire -- Let me make myself perfectly clear -- Routine -- How can we conduct business as usual when business is anything but usual? -- Listen to the music and move your feet -- Service industry -- All progress hinges on decisions -- The bitter sweet reality of the global economic crisis -- The advertising convention -- Brands should have the right to vote -- Hey brand, what is your name? -- A grain of truth in a sea of deception -- The status quo syndrome of family owned business -- Congratulation, you've got competition -- About being creative -- Re-branding anyone? -- Side effects -- Brands on net -- Change or die -- The immigrants
ER  -