Marketing 4.0 : (ระเบียนเลขที่ 92324)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NALT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170613010741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170511s2017 xxua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119341208 (cloth) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NALT |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K683 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | moving from traditional to digital / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 246 18 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing 4.0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 184 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan. |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | NALT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | DAO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Book collection | National Assembly Library of Thailand | National Assembly Library of Thailand | 18/05/2017 | HF 5415 K683 2017 | 3961206351 | 14/06/2017 | C.2 | 18/05/2017 | General Book |
