Market research methodologies : multi-method and qualitative approaches
Ghorbani, Ali
Market research methodologies : multi-method and qualitative approaches - Hershey PA : Business Science Reference, 2015 - 300 p. : ill., tables ; 29 cm.
9781466663718
Qualitative research -- Methodology
Consumers -- Research -- Methodology
Market research -- Methodology
HF 5415.2 M346 2015
Market research methodologies : multi-method and qualitative approaches - Hershey PA : Business Science Reference, 2015 - 300 p. : ill., tables ; 29 cm.
9781466663718
Qualitative research -- Methodology
Consumers -- Research -- Methodology
Market research -- Methodology
HF 5415.2 M346 2015
