Positioning theory and strategic communication : a new approach to public relations research and practice /
James, Melanie
Positioning theory and strategic communication : a new approach to public relations research and practice / Melanie James. - New York : Routledge, 2014. - 228 p. : tables ; 24 cm.
9780415532621
Public relations
HD 59 / J36P 2014
Positioning theory and strategic communication : a new approach to public relations research and practice / Melanie James. - New York : Routledge, 2014. - 228 p. : tables ; 24 cm.
9780415532621
Public relations
HD 59 / J36P 2014